Patriots to battle Los Angeles Rams for Super Bowl LIII in Atlanta

Much has changed for the Rams franchise since the last time the Los Angeles Rams were in a Super Bowl, back at the end of the 1979 season when they lost to the Steelers in Super Bowl XIV. Across the nearly 40 years that have since passed, the Rams have had ownership shakeups, changed venues, became the St Louis Rams, developed “the greatest show on turf,” won the incredible Super Bowl XXXIV at the end of the 1999 season, declined, had further ownership uncertainty, and moved back to Los Angeles where they hired the youngest head coach in NFL history and have established another juggernaut team.

On the other side of the ball, the New England Patriots have been an example of unimaginable consistency, maintaining a dynastic grip on the NFL since they won their first Super Bowl at the end of the 2001 season against none other than that greatest show on turf era Rams team in Super Bowl XXXVI. They’ve won four more since, winning their division and entering the post-season 16 times.

This match-up is very much the new vs. the familiar. 32 year old whiz kid Sean McVay, the youngest head coach in Super Bowl history vs. Bill Belichick, arguably one of the greatest head coaches in NFL history and future Hall of Famer. Jared Goff, aged 24, making his fourth career playoff start vs. Tom Brady, aged 41, making his fortieth, a legend.

Of course, none of the participants are likely to give much thought to these things.

For the Rams, they will have to put an emotional and controversial NFC championship game behind them. Star running back Todd Gurley, who finished third in the league in rushing and first in rushing TDs, only touched the ball five times against the Saints. The Rams — and Gurley — have maintained that he is healthy, but many have understandably questioned that. The Rams have other offensive weapons, though, including WRs Brandin Cooks and Robert Woods as well as recently added RB C.J. Anderson.

Their defense, led by All-Pro DT Aaron Donald, will have the unenviable task of stopping Brady who, once again, engineered not one but two late scoring drives in the AFC championship game to save his team. He is armed once again with match-up nightmare TE Rob Gronkowski, WR Julian Edelman, rookie RB Sony Michel, and do-it-all RB James White, hero of Super Bowl LI.

When they face off in the Mercedes-Benz Stadium in Atlanta, it is sure to be a game to remember. The NFL Shop is here to help fans do just that. You can browse a wide selection of official Super Bowl LIII gear for both teams, including Super Bowl LIII patch jerseys, tees, hoodies, hats, collectibles, and more.

Will this be Brady’s swan song, riding off into the sunset with his sixth Super Bowl championship in tow, the undisputed greatest to ever do it? Will McVay and Goff and co. emphatically declare to the world that a new era is upon us in the NFL? Those questions will be answered on the field by the players, but the stories and the celebrations will be for the fans.

Get all the best authentic Super Bowl gear at and enjoy this historic game.